Major newspapers tend to shun the use of puns in headlines, as cutesy titles are more apt to provoke eye-rolling than telegraph cleverness. But there’s no rule against a well-placed word in the lede. From an article in the Times, “Private Prisons Found to Offer Little in Savings” (5/18/11):
“The conviction that private prisons save money helped drive more than 30 states to turn to them for housing inmates.”
I may be a media snob, but it got a laugh out of me.
. . . So Well Read. . . 